Project: Golf Flier

I was tasked with doing a quick flier for a golf tournament. I wanted to do a vector look with gradients to add a bit of depth and interest. I used Illustrator CS2.

In the Beginning

I wanted to do two fonts because I thought that was what was normal. But if they’re two fonts, one should be sans-serif and the other serif. Ok, we have this golf tournament in Williamsburg. How about something like Caslon for the bottom part? (Caslon is historic looking and Williamsburg is historic.)

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I like the little yellow-red dingbat. I like the text going along the hill. I like the sky. But the two fonts don’t do a darn thing for each other. The top font goes with the style of the piece but the font at the bottom doesn’t. Also there is more of the bottom font than the top. I think another reason I grew to really not like the difference is because it almost splits the page into two equal halves.

In the End

It doesn’t really need two fonts. I miss the dingbat but it has no place in this. I tried to find a home for it but it still sits on the outside of the crop marks. There is hand-kerning and tightening of the leading in a few spots to help with readability and proximity. The ‘header’ is left-aligned. The rest is centered. I figured this was ok since the flag element helps start the centering and the path to the flag gathers up the centered elements.

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The How

Since this was a quick project, there really isn’t too much complicated stuff here. It’s all in Illustrator CS2 and with heavy use of simple shapes and gradients. I did do a blending of two shapes in a spot just because but it really doesn’t need that. There’s a bit of transparency in there. And, as usual, there was a grid in there that I stuck to … mostly.

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Object Blending Refresher


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